By Jennifer Reid is a Toronto-based residential design studio celebrating 20 years in business! Founded by principal designer Jennifer Reid in 2005, the full-service firm has built a reputation for crafting beautifully balanced spaces that seamlessly blend style, function, and personality.

For two decades Jennifer and her team have been transforming homes with their signature touch of individuality and whimsy. Jennifer and her team take the time to truly understand their clients, ensuring each design reflects their essence.

Their seamless design process allows you to enjoy peace of mind, knowing that every detail is handled with care. From concept to completion, Jennifer manages your project with precision—so you can focus on what matters most: living your biggest life.

JENNIFER REID

Owner & Principal Designer

​​For 20 years, I’ve been helping clients create homes that are not just beautiful, but truly theirs. Before launching By Jennifer Reid in 2005, I spent years as a reporter and anchor—telling people’s stories. That experience shaped how I approach design today, because I believe your home should tell your story.

Design wasn’t my first career, but it has always been my passion. As a mother of 4 children and dog lover, I know firsthand how important it is for a home to be functional, durable and stylish. I have renovated and designed countless spaces of my own, learning from every project. I bring that hands-on experience to my clients, creating modern yet approachable homes that offer livable luxury.
For me, great design starts with understanding you; your passions, values, and what truly makes a house feel like home. From there, I create a plan that transforms your space into something beautiful, comfortable, and uniquely yours.

Family is at the heart of everything I do, both personally and professionally. I feel incredibly grateful to do what I love every day, and I never take for granted the trust my clients place in me to shape their most important space—their home.

Let’s create something amazing together!

Grace O'Hare

Junior Designer

Grace is a Junior Designer at By Jennifer Reid, driven by a deep appreciation for the art and science of design. She is passionate about creating spaces that are both functional and inspiring, helping bring clients’ visions to life with a thoughtful and creative approach. She ensures each project aligns with the firm’s aesthetic and goals. Currently studying Interior Design at Parsons School of Design | The New School, she is eager to learn and refine her skills while staying ahead of industry trends. Her fresh perspective, attention to detail, and client-focused mindset make her a valuable part of the team.

Ally Pike

Junior Designer

Ally is a passionate and detail-oriented Junior Designer at By Jennifer Reid, dedicated to creating functional yet beautiful spaces that enhance everyday life. She believes in building strong relationships with clients, ensuring they feel comfortable and heard throughout the design process. With experience living abroad in Australia, Ally brings a fresh perspective, blending creativity with practicality to deliver thoughtful designs—often adding that perfect extra touch clients didn’t know they needed. Her love for design started young, from renovating her dollhouse to now transforming real homes with the same enthusiasm.

CINDY DELIO

Bookeeper

Cooking for friends and family tops her list of favourite things. Introducing new recipes to her husband and children is a weekly occurrence. Her love for anything HOME is what brought her to the BR Team, by combining her profession and admiration for design, makes this a fulfilling role.

Cindy enjoys the simple life, her utmost joy in life is watching her three children achieve personal and academic success. Living in Mississauga the majority of her life has brought a sense of belonging to her family and devotion to her surroundings and community. Being an active volunteer within the community is grounding and brings a rewarding value.  

Throughout her years she has dabbled in many career choices, but her love of numbers and spreadsheets outweighed them all. With a knowledge in accounting along with payroll aspects, she has favoured her love of finance.

JENNIFER REID

Develop By Webtechcraft © 2025

Instagram Facebook-f Youtube

book a discovery call